Direct Marketing Or A Call To Action

Direct marketing is attractive to marketers because it calls for the consumer to take action, without the intervention of any kind of media. The other aspect of this type of marketing is that it sends messages directly to consumers. How often have we been watching TV and following an advertisement we are called to take action by dialing a toll-free telephone number or to visit a website. This aspect of direct marketing places more emphasis on the response from consumers, regardless of the medium selection and how it is delivered. Direct marketing is attractive to many marketers primarily due to the positive effect can be measured directly. There are benefits and drawbacks to this type of marketing.

Due to the fact that there is a positive effect it can generate, direct marketing is attractive to many marketers. If, for example, the marketer sends out a million solicitations by mail, it is possible that ten thousand customers can be tracked as having responded to the promotion. What the marketer benefits from is that they can say that the campaign led directly to the responses. The negative results cannot be measured as easily. Those results are vague and indeterminate since the number of recipients who were offended by the junk mail or spam, cannot be as easily measured. For this reason, it has been a challenge to measure responses and results. While this form of marketing is liked by the marketer, some direct marketing efforts have not been well received due to generating unwanted solicitations. Many times direct mail is irrelevant to the recipient and regarded as junk mail as unwanted emails since they are considered spam.

Many marketing companies have found that while they may have begun as a direct marketing company, they have had to diversify to offer integrated marketing. This diversification is largely due to the declining of budgets and the increase of audiences. By expanding their package of marketing communications, these agencies can offer more than directing marketing but also cover digital, events and advertising, to name a few.

By calling a consumer to take action can on many different forms, direct mailing takes on many different forms. Those forms are direct mail, which is sometime considered and is junk mail. Paper mail is delivered to postal customers in a given area. Another form is telemarketing in which telemarketers contact consumers by telephone. This form has met with some unpopularity in cold-call advertising, and in turn, led to the “no-call lists.” The next form is email marketing, which may have surpassed telemarketing, but has also led to a greater concern is spam. The next form is leaflet distribution, which generally targets the local consumer to a given area. This form tends to be popular with fast food industries, and other local businesses. Broadcast faxing is now less popular due to the fact that it is now illegal in the United States. Other forms of direct marketing has been the emergence of voice mail marketing, couponing, direct response television marketing-the birth of the infomercial, direct selling-companies such as, Tupperware, and lastly, integrated campaigns, which is the blend of several different marketing forms.

RESOURCES

http://en.wikipedia.org/wiki/Direct_marketing

Direct Marketing Vs Affiliate Marketing

Direct marketing and affiliate marketing are two of the most lucrative sources of income for many people who take advantage of the Internet. Direct marketing involves selling your own product or service directly to your target customers.

Affiliate marketing is more like retailing, which involves selling a product or service you do not own and receiving commissions on every sale you make. Choosing which one to get involved with depends on you, but in terms of advantages, direct marketing can give you the upper hand.

Why Choose This Type of Marketing

Affiliate marketing can be a very profitable online business, and there are many instances where the affiliates earn more than the product owners or service providers.

However, that is not usually the case. While super affiliates can easily make money promoting other people’s products, probably because they have bigger email lists or advertising funds, small affiliates only make a handful.

In contrast, direct marketing makes it easier for online marketers to build their own customer base and sell more of their existing and future products.

Affiliates can actually create their own customer base as well, by generating leads through email marketing. While this is true, the product owners also generate their own email lists, often gaining the trust of most customers, especially if their products are top-notch.

Hence, when it comes to gaining repeat customers, it is the product owners make more money by bypassing the affiliates.

What’s Involved

Affiliates only need to find a product to sell, and promote it through various means online. However, direct marketers have to make their own products or offer their own services.

This is necessary, because without a product or service to provide, there can never be any sales to make.

If you want to get involved in direct marketing, you need to make the product or service accessible through a website, and should have a merchant account to deal with payments.

If you sell a physical product, make sure to hire a reliable company to handle the shipping. It also involves providing customer support.

Direct marketers have to ensure that their customers have access to technical and sales representatives. This is crucial to the success of any online business.

After the business website has been setup, you can use direct marketing strategies to attract new customers. There are many ways to do this. You can employ search engine marketing, email marketing, telemarketing, social media marketing, and the many more.

The Bottom Line

While affiliate marketing is a good way to earn money online, direct marketing can offer better chances of online success.

First> of all, you earn 100% from sales if you sell your products directly to your customers.

Second, you can create your own customer base, which allows you to generate repeat sales and pre-sell your future products.

Third, you can track and record useful customer data, which can be used to predict future sales trends and the like.

Fourth, you have the option to offer an affiliate program, which makes it easier for you to generate more sales with less effort.

Hopefully this article will help you decide what methods you want to you use (whether it be direct marketing or affiliate marketing – or both) to make money online and grow a stable and profitable business.

The Basics and Tips of Direct Marketing

Direct marketing is an approach to product marketing communications that doesn’t employ contemporary marketing channels. This ultimately means that deals are done directly between the manufacturers and customers without involving channel intermediaries such as distributors, retailers and wholesalers. It is a strategy commonly employed by electronic manufacturers and banks in dealing with their clients directly. Brands that employ distribution channels target marketing communications towards distributors, retailers and consumers, while directly market brands communicate directly with clients. Direct marketing may employ tools such as direct mail, mobile telemarketing services, and voicemail marketing among others.

Marketing directly has been found to be the most cost effective avenue and form of marketing. By the use of direct mail, telemarketing services, email marketing and leaflets drops, the system allows you to focus on customers with utmost accuracy unlike the majority of marketing techniques. It is distinguished in a number of ways. Firstly, direct mails are sent to clients. This comes in an array of ways including email addresses, web browser cookies and mobile messaging. Secondly, marketing directly aspires to drive a precise call to action. In this case advertisements may give free call lines to clients for information. Careful preparation prior to the approach is however necessary to achieve utmost investment, achieve adequate response rates and to avoid contacting individuals who don’t desire receiving a direct mail in direct marketing.

The process of marketing the things directly presents with an array of different approaches. They comprise of traditional methods like telemarketing services, mail shots and modern approaches that include mailing lists, mobile messaging and social media. The most appropriate of these approaches will ultimately depend on the customers targeted, the information to be passed across and the response you wish to generate.

For most companies direct mail has proved to be affordable, manageable and therefore mostly employed. These are companies that lack effective and adequate expertise and capital to utilize electronic direct marketing approaches. Direct mails are cost effective and are likely to generate more client responses unlike majority of direct marketing approaches. Direct mail focuses information directly into the hands of the customers that require it. It is therefore very effective once well planned and coupled with high quality mailing list.

It allows you to aim at a specific group of clients especially with the use of direct marketing leads. The use of these leads ensures that you focus your time and energy on the endeavors that matter to your business. They enable you to communicate adequately with clients, increase your sales and to grow your business. Leads in addition allow you to focus the right amount of resources where they are likely to produce results, gauge the success of advertisements and other campaigns, and most importantly to test your marketing. Direct marketing leads hence increases the sales of your business to existing clients, builds client loyalty, reestablishes failed customer associations and generates new business ideas.

Marketing is not always a cheap task, but with direct marketing leads where you focus your campaigns on the precise businesses and people owning them, it will definitely pay off. Once you get your leads, make sure that you reach the right customers. You may get your leads from Bressers who will in addition help you reach prospective customers.